Basic Digital Marketing
This course provides a structured, step-by-step foundation in digital marketing for beginners. It is designed for learners with no prior marketing experience and builds knowledge progressively—from core concepts to practical application across major digital channels. By the end of this …
Overview
This course provides a structured, step-by-step foundation in digital marketing for beginners. It is designed for learners with no prior marketing experience and builds knowledge progressively—from core concepts to practical application across major digital channels.
By the end of this course, learners will understand not only what digital marketing is, but how to apply it strategically to support clear business goals.
Course Purpose
Understand the fundamentals of digital marketing
Connect digital activities to real organizational goals
Identify and define target audiences
Build effective websites and content
Apply SEO basics
Use social media strategically, not randomly
Think in terms of the customer journey, not isolated tactics
This is a conceptual and practical foundation course, preparing learners for more advanced digital marketing study or real-world application.
Curriculum
- 8 Sections
- 59 Lessons
- 10 Weeks
- Foundations of Digital Marketing7
- Audience, Segmentation, and Positioning7
- 2.1From “everyone” to a clear audience
- 2.2Segmentation: breaking the market into meaningful groups
- 2.3Targeting and prioritizing segments
- 2.4Personas: making the audience concrete
- 2.5Positioning and value propositions
- 2.6Connecting audience and positioning to digital choices
- 2.7Self study activities for Chapter 2
- Websites, Content, and SEO Basics6
- Social Media Marketing Fundamentals9
- 4.1Social media as part of a complete digital strategy
- 4.2Organic vs paid social media in depth
- 4.3Understanding platform types and roles (conceptual)
- 4.4Designing a social media strategy: from objectives to pillars
- 4.5Creating post ideas and formats
- 4.6Planning, scheduling, and evaluating social content
- 4.7Community management in more depth
- 4.8Social media aligned with the customer journey (worked example)
- 4.9Self study activities for Chapter 4 (expanded)
- Email Marketing and Lead Nurturing8
- 5.1What is email marketing?
- 5.2Building an email list ethically
- 5.3Types of marketing emails
- 5.4Structuring a basic welcome email sequence
- 5.5Lead nurturing: turning interest into readiness
- 5.6Writing effective marketing emails (basic principles)
- 5.7Measuring email performance (basic view)
- 5.8Self study activities
- Paid Advertising Basics (Search & Social)7
- Analytics, KPIs, and Optimization7
- Integrated Digital Campaigns and Career Pathways8
- 8.1What is an integrated digital campaign?
- 8.2Campaign planning framework
- 8.3Campaign elements in detail (worked example
- 8.4Campaign timeline and execution
- 8.5Reviewing and learning from a campaign
- 8.6Digital marketing roles and career pathways
- 8.7Next steps for learning and practice
- 8.8Self study activities
Instructor
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Course Features
- Lectures 59
- Quiz 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 0
- Certificate No
- Assessments Yes